You cannot satisfy everyone with the products and services you offer. There will always be criticism, and you need to know how to respond to it. But make sure you reply to the negative reviews and ask for further information in case the feedback is not clear. You can respond by saying that your team will look into the matter ASAP, and ask the consumer to send an email.<\/p>\n

Often, these reviews are from rival companies. So, you need to make sure that the grievance is genuine. In cases like these, you must ask for the order number and purchase date. If the criticism is legitimate, you can work on the drawbacks. In fact, if you offer a review form, leave a space where customers can share the aspect on which the company can work.<\/p>\n

If you take a look at reviews on Essaycritics.com or Topassignmentreviews.com, you will get an idea.<\/p>\n

(Source: pexels.com)<\/p>\n

5. Improve Digital Products by Using the Reviews Left by Customers<\/h3>\n

Behind every positive or negative review is a consumer who is attempting to advise you on the best course of action for your digital product. You don’t have to include every feature that someone requests. However, if you notice trends in things you don’t have, you should use that information to your advantage.<\/p>\n

After going through the reviews, you might want to take a look at the customer service or the delivery issues. Or, you can bring in new technologies to deliver the customized products that the consumers are looking for. If you hop on the ‘trend train,’ your sales will get a massive boost. You will notice an increased profit at the end of the year.<\/p>\n

6. Share the Reviews on Social Media<\/h3>\n

Why not include reviews in your marketing strategy and use them as persuasive social proof on pages other than your product pages? If you receive a really helpful review, consider sharing it on social media. If it’s on your website, take a screenshot of it, or if it’s already on social media, retweet or posts it there.<\/p>\n

People who are already following you on social media will be drawn in, but they may not be the buyer. They may not even consider buying your product until they see a positive review on Facebook, Twitter, or Instagram. You might be able to gradually bring them down the marketing funnel to actual customers. Or, if you use the correct hashtags, you can spark the interest of a new audience.<\/p>\n

These are some of the ways online customer reviews are used in marketing.<\/p>\n

Author Bio: <\/strong>Ricky is a marketing expert, and he has assisted several companies with SEO and SMO tactics. At present, he is associated with TopAssignmentreviews.com, where he is the managing head.<\/p>\n","protected":false},"excerpt":{"rendered":"

6 Ways to Use Online Reviews in Marketing Around 93% of consumers say that online reviews influence their purchase decisions. So, companies look forward to displaying the best reviews they have about them online. In this blog, you will get to know how companies use reviews. (Online Reviews in Marketing) 1. Request More Testimonials When …<\/p>\n","protected":false},"author":1,"featured_media":4082,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[77],"tags":[],"class_list":["post-4081","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"yoast_head":"\n