There were 3,668 million Smartphone users in 2016 which increased to 5,924 million in 2020. It is predicted to reach 7,074 million in 2024. This shows that the consumption of the internet is bound to increase. Also, viewers are willing to spend money to watch the content they like. If viewers of an OTT business like a particular kind of TV show, video or movies, the demand for similar content increases. Businesses can set up donations to fund their next production. Crowd funding and donation are some of the OTT monetization strategies.<\/p>\n

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  Collaboration of OTT platforms and theatre<\/h4>\n<\/li>\n<\/ul>\n

  Since social distancing has become the norm to contain the spread of the Covid-19 virus and its variants, movie theatres across the world shut down for a period of time. This urged the theatre business owners to create a consortium to digitally broadcast movies in theatres.<\/p>\n

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    Affiliate links<\/h4>\n<\/li>\n<\/ul>\n

    Promoting products and services that are relevant and beneficial to an OTT business\u2019 existing audience is affiliate marketing. When any member of your audience clicks on the link you provided and purchases a product or service, you will earn a percentage of commission from the company whose product\/service you promoted using the link. Companies generate about 5%-20% of their annual revenue from affiliate links. Affiliate marketing is projected to generate a revenue of 12 billion USD in 2022.<\/p>\n

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      Subscriptions<\/h4>\n<\/li>\n<\/ul>\n

      Subscriptions are one of the best ways to monetize OTT services. OTT solution providers who offer premium content that is in demand, exclusive content and video content that caters to the liking of their target audience, the business can implement a subscription model. Subscription is where the viewers pay a recurring fee to gain access to watch the video content 24\/7. It could be a monthly or yearly fee.<\/p>\n

      Conclusion<\/strong><\/h5>\n

      Video consumption of audiences globally is showing an increasing trend. OTT platform owners can capitalize on this trend by launching the best OTT platform<\/a> or monetizing their existing OTT platform with the right strategy. Businesses should consider their long-term business goals, their current audience base and target audience base, type of video content they host on their OTT platform and the plans of future video content to be offered. This will give the business owners a clear idea on the video monetization model that will work best for their OTT platform.<\/p>\n

      Author Profile:<\/strong><\/h5>\n

      Dwarakesh is Video Monetization & OTT Platform<\/a> Expert at CONTUS VPlayed. Interested in digging deep into video\/audio streaming media tools and Love to blog, discuss and share views on the latest technologies tips, and tricks. He’s also passionate about photography loves to capture the pure essence of life.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Covid-19 outbreak forced the world to adapt to an indoor lifestyle. Work, education and entertainment moved online. Over-the-top platforms witnessed a boom throughout the world. OTT TV & videos generated revenue of 83.34 billion USD in 2019, 106.48 billion USD in 2020 and 129.59 billion USD in 2021. New OTT platforms sprung up and currently …<\/p>\n","protected":false},"author":1,"featured_media":4963,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[86],"tags":[],"class_list":["post-4962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment"],"yoast_head":"\n