Pay-per-click (PPC) ads are a foolproof way to enhance your eCommerce reach. PPC allows you to determine whether your campaigns are profitable by comparing ad expenses to the quantity of traffic and revenues generated by the ad.<\/p>\n

Pop-up forms are a great technique to generate leads for your e-commerce business. They ask for the visitor’s contact information when he\/she is about to exit your website or has spent some time on a particular page.<\/p>\n

You should utilize the pop-up form to provide genuine value to your visitors rather than merely asking for their name and email address. For example, you might offer them a healthy discount on any of your items or invite them to sign up for free on your website.<\/p>\n

In case they have some items in their cart and don’t end up buying, you can use a well-timed reward and an attractive Call-To-Action (CTA) to trigger a pop-up and prevent them from leaving the site.<\/p>\n

Influencing target audience<\/h3>\n

Influencer marketing is one of the highly powerful marketing tools for all kinds of brands. Most e-commerce businesses, big or small, nowadays measure their success in terms of social media conversions and sales.<\/p>\n

There’s no denying that reviewing products on YouTube by popular YouTubers, posting clever Instagram reels of products with a social media influencer, or interesting TikTok videos will help you reach a wider audience.<\/p>\n

Blogs written by popular bloggers are great advertisements for a company to establish authority and encourage customers to return again and again.<\/p>\n

A genuine interview with a popular third-party expert talking about your business is a great way to supplement your influencer marketing.<\/p>\n

This adds a new dimension to your services while also encouraging fans of the expert to visit your e-commerce website.<\/p>\n

Optimize and increase landing webpages<\/h3>\n

It’s important to keep your readers interested in your website. The best thing you can do about this is you can optimize the web pages on your websites to give juicy and relevant content to readers.<\/p>\n

For this, you need to continuously update your content to provide the latest content.<\/p>\n

Having said so, the number of landing web pages on your website also matters. More web pages with interesting content can increase the stay of your website visitors.<\/p>\n

This way, you can add more internal links with attractive anchor text for visitors to click on it.<\/p>\n

Making visitors stay longer on the website directly impacts their perception of your business. Ultimately, getting them to sign up to your website and earn a new lead.<\/p>\n

Offer cookies and notifications<\/h3>\n

You may have seen many websites request visitors to accept cookies. It may not sound so important, but it’s a powerful method to stay connected with the target audience.<\/p>\n

When a visitor accepts the cookies request, you can add cookies to your visitor\u2019s browser. It allows you to store credentials details, identify target customers and customize what content to show to them according to their interests.<\/p>\n

Showing visitors what they are interested in gives your business a great chance to convert them into paying customers. It also makes customers often revisit your e-commerce website.<\/p>\n

Also, you can request visitors to enable push notifications on their browser. When they enable push notifications, you can send regular alerts about products, offers, discounts, or important information directly on their computer.<\/p>\n

In a nutshell<\/h4>\n

As far as lead generation and lead conversions are concerned, E-commerce businesses should focus on adopting technical changes in sales and marketing strategies to attract the target audience.<\/p>\n

These aforementioned tips are some of the common areas every e-commerce should look into to stay in the huge competition. Each one of them serves the purpose of keeping prospects interested in your business which is necessary to convert prospects into actual customers.<\/p>\n","protected":false},"excerpt":{"rendered":"

Nowadays, the popularity of e-commerce business is spreading rapidly across the globe. More and more businesses are launching e-commerce websites and mobile apps to sell products and services. While the variety of e-commerce options is great for customers, it gets challenging for e-commerce businesses to compete in the marketplace. The E-commerce business is about getting …<\/p>\n","protected":false},"author":1,"featured_media":5369,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[78],"tags":[],"class_list":["post-5368","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"yoast_head":"\n