95% of consumers sense fake reviews if a brand has a perfect score.<\/li>\n<\/ul>\nMost importantly, did you know that only 23% of consumers write reviews?<\/p>\n
So, to get these numbers high up, we will discuss some ways you can use them.<\/p>\n
How to get more Google reviews?<\/h2>\n
Alright so, before we get into the meat there is something you should know. About 85% of people do not trust reviews more than 3 months old and only 40% will look at reviews from the past 2 weeks. So, as a brand, we need to continuously manage the online reputation and keep the reviews fresh.<\/p>\n
That being said, let\u2019s dive into the guide.<\/p>\n
1.\u00a0\u00a0 Just ask<\/h3>\n
It might sound too good to be true but simply asking your audience for reviews can be your best bet. Asking directly often ensures that customers are satisfied and builds a better online reputation.<\/p>\n
Be it an online or an offline business, you can ask your happy customers for feedback after a successful sale. It\u2019s that easy!<\/p>\n
2.\u00a0\u00a0 Display Google reviews on the website<\/h3>\n
Use review platforms like Tag box widget to aggregate and embed Google reviews to website<\/a> without any coding complexities. You get to customize the review widgets, moderate the content to eliminate any irrelevant reviews and improve the design to personalize it further.<\/p>\n
You can also use an on-site visual upload feature to allow users to leave reviews without leaving the website. Apart from this, the reviews are updated in real-time so your audience is offered fresh content, and you get an analytics feature to get insights about how your visitors are behaving with the widget.<\/p>\n
5.\u00a0\u00a0 Follow up multiple times<\/h3>\n
People often forget to leave reviews, we suggest that you put two follow-up emails. Try sending these emails once a week. Be persistent and deliver fresh content. This keeps your company\u2019s name on top of their heads even if they still don’t post a review they might end up suggesting you to others.<\/p>\n
6.\u00a0\u00a0 Respond to bad reviews calmly<\/h3>\n
You cannot keep everyone happy. When you see a bad review, do not panic just accept the responsibility and vow to correct it. You can also convert the bad to a 5-star review by simply responding and taking the necessary steps.<\/p>\n
7.\u00a0\u00a0 Add CTA and pop-ups to your website<\/h3>\n
People are lazy, we know they will procrastinate. Nudge procrastinators by using many CTAs and small pop-ups to encourage them. However, make sure your efforts are not hampering their website experience.<\/p>\n
8.\u00a0\u00a0 Respond to every reviewer<\/h3>\n
Ensure that you respond to every review both positive and negative. Shower gratitude towards positive reviews and ensure that you address the issue of negative reviews. Apologize to the user even if it wasn\u2019t your fault and attempt t resolve the issue privately.<\/p>\n
9.\u00a0\u00a0 Provide after-sale services<\/h3>\n
Online reviews are similar to news, you mostly hear something bad instead of good. The easiest way to get more Google reviews is to provide a great service to every customer that comes your way. The customers should be blown away by your company and must be automatically pushed to leave reviews.<\/p>\n
Conclusion<\/h4>\n
Getting Google reviews is not easy. You need a separate team that can take care of creating and managing the reviews across the country, monitors the new reviews, respond to reviews instantly, and escalates negative reviews.<\/p>\n","protected":false},"excerpt":{"rendered":"
The reality is that majority of your clients look at what family and friends recommend before considering a brand. Potential customers trust reviews from strangers to validate their actions. Online reviews build trust which is why what people say about you on Google matters. There is no debate that online reviews can increase visibility and …<\/p>\n","protected":false},"author":1,"featured_media":5753,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[77],"tags":[],"class_list":["post-5752","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"yoast_head":"\n
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