7. <\/strong>Content marketing fundamentals will be revisited<\/strong><\/h2>\n

A handful of famous content marketing trends will be making an incredible comeback in 2024, much like Barbie and Bell bottoms.<\/p>\n

Content marketers are rethinking what makes content valuable, accessible, and appealing in light of turbulent SERPs and restless viewers.<\/p>\n

In terms of content techniques, you should keep an eye out for three “old school” methods this year:<\/p>\n

\n
1. Owned media<\/li>\n
2. Clusters topics<\/li>\n
3. New studies<\/li>\n<\/ol>\n

   Methods to become ready for this trend: <\/strong><\/h4>\n

   \n
   • Think about the possibilities for conducting novel research (surveys, internal data).<\/li>\n
   • Make use of your data and the insights it provides to build a central asset.<\/li>\n
   • Post snippets from the data set on your blog and share them on social media.<\/li>\n
   • Use creative media such as infographics, short movies, and blog articles to share your findings<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

     What is the\u00a0content marketing trends for the year 2024? There can be some confusion. However, a unified theme emerges with some distance: the search for authenticity. People are constantly on the go, seeking guidance and information from others they trust. If you can meet them there, you will have a leg up on the competition …<\/p>\n","protected":false},"author":1,"featured_media":6305,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[77,76],"tags":[],"class_list":["post-6304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-seo"],"yoast_head":"\n