7 Content Marketing Trends for 2024 (Plus Preparation Tips)

What is the content marketing trends for the year 2024? There can be some confusion. However, a unified theme emerges with some distance: the search for authenticity. People are constantly on the go, seeking guidance and information from others they trust. If you can meet them there, you will have a leg up on the competition among marketers. Many things need to be explained.

These seven content marketing trends may prepare you for the next AI content superpower to update social media applications:

1. AI will be used more purposefully by marketers
2. The new superpower of AI personalization
3. Skip labeling your AI content
4. Social media networks are the primary search engines
5. The need for video content is only growing
6. 2024 is the year of the employee ambassador
7. Content marketing fundamentals basics will be revisited
8. What are the Top Content Marketing Trends for 2024?
9. In this article, we will examine the most important content marketing trends of 2024 and discuss how you may be ready to capitalize on them.

1. AI will be used more purposefully by marketers

Nearly all marketers have experimented with AI in some way. Many of us, however, have spent the last several years merely poking our AI tools with sticks to test their capabilities.
We needed to be careful. The results of the first attempts to manipulate search engines could have been more desirable. Just like the “SEO heist ” with thousands of monthly views before Google crushed the AI-powered plan, but eventually lost them all.

As we’ll see shortly, Google isn’t opposed to AI content. However, search engines know that human readers are intelligent enough to detect plagiarized content.
Lots of less malicious applications of generative AI exist to improvecontent creation.

In 2024, content teams will make a concerted effort to test and creatively use AI tools.

Methods to become ready for this trend:

• Schedule time to go over AI tools and their usage.
• Choose three AI applications that you can implement in your current process.
• Set aside time three months from now to assess your progress.
• Do it often to increase your use of AI.

Are you a beginner? get up to speed quickly with the latest content writing strategies with this comprehensive guide.

2. The New superpower of AI Personalization

Imagine if, every week, you could send a personalized marketing email with content recommendations tailored to each of your 10,000 newsletter subscribers? Just imagine how it would affect your click-through and open rates!

It’s happening right now. This is only one example of how AI will supercharge the personalization of all content marketing channelsin the year 2024.

Personalization has always played a crucial role in marketing, even before Netscape introduced the first cookie to monitor website usage. Collecting data from a large number of people and utilizing it to immediately change the experience for each client has always been a challenge.AI is quite good at that.

Another program can personalize your homepage for each user based on their actions on your site. A user’s personalized landing page would have related material and goods based on their reading history, such as three articles about maintaining fitness after 50.
There is now a YouTube version of this. Your homepage gets increasingly personalized the more you use its platform.

Content and marketing teams will start using dynamic website tools to turn more blog readers into satisfied customers as soon as they become cost-effective.

Methods to become ready for this trend:

• You may become ready for this trend by understanding your consumer segments and creating content that is relevant to them.
• To discover AI solutions that can assist you in creating more personalized marketing campaigns, peruse current listings of such products.
• To start personalizing with AI, choose one channel (website, email, landing pages), monitor its performance, and grow.

3. Skip labeling your AI content

Transparency has been an issue with AI content since the beginning. In other words, is it necessary to specify that an object was created via generative AI? The simple answer is “Not yet”.

The use of bogus, AI-generated author profilesmisleads readers, not the real substance of the works.No laws requiring the labeling of content with AI assistance have been established as of yet. A company as prominent as Google is now saying “No need to label”

Although there isn’t much data on how successful it is to label AI-generated content, a lot of research shows that warning labels can make people think twice about sharing stuff that expert-verified sources have proven to be false.

Therefore, always use a human editor when producing AI content, regardless of the regulations. Google acknowledges that AI content is fine, but it continues to prioritize authority and experience, which are difficult to achieve only through AI content.
If you want to keep your visitors, you must avoid getting penalized by Google.

Methods to become ready for this trend:

• Make use of AI to assist content creators rather than replace them.
• Think about if your target audience would be more comfortable if you said things were created by AI.
• Establish criteria for all of your work, irrespective of its source, by drafting a manual or handbook.
• Check the data from both your content that is created by humans and AI to determine which one produces better results.

4. Social media networks are the primary search engines

Search engine results pages (SERPs) are losing ground to social media as people seek out more personal and useful responses to their queries. This trend is likely to grow in 2024, particularly with the addition of search-centric features by social media platforms.
because the results users get on the video-sharing platform TikTok are more relatable and personalized than those they get on Google.

Evidence supporting the shift comes from Google’s statistics, which reveal that 40% of youths visit Instagram or TikTok as their first search engine.

People can see this trend in the search engine results pages. The social news and content-sharing website Reddit reaped the most benefits from Google’s August algorithm change.
Among these platforms, TikTok’s new Keyword Insights tool stands out as a valuable resource for marketers conducting social media keyword research. The company is also trying out Google search links and Wikipedia results in its feed, promoting itself as a one-stop-shop for search.

This isn’t the only social media app that’s playing search. Among Instagram’s many useful features are its commerce and search functions.

Methods to become ready for this trend:

• Become familiar with search engine optimization for social media.
• Collect your keyword list.
• Make engaging, search-friendly material for social media that provides genuine, approachable solutions to crucial concerns.

5. The demand for video content is growing

Video is growing in popularity. More videos will dominate content marketing in 2024.
A while back, TikTok started the trend of short-form vertical videos. On most platforms, such brief clips continue to dominate in terms of engagement. Short-form videos have the highest share rate of any content genre, at 52%.

In 2024, people are increasingly seeking video material that goes beyond the typical 15-second clip.

TikTok is actively encouraging users to make longer videos. Furthermore, it is considering increasing the maximum video duration to 15 minutes, which would be in line with the maximum length that Instagram recommends for Reels.

Tons of more time into your videos with the help of upcoming additions. For instance, for users to quickly find their favorite parts of videos, TikTok implemented scrubbing thumbnails.
Since videos are 20 times moreshared than text posts, you might even see an increase in the number of videos you view on LinkedIn. But don’t count on seeing entertaining vacation or kitty photos. A recent algorithm update by LinkedIn gave more weight to “knowledge and advice” than personal users’ material.

Methods to become ready for this trend:

• Make videos out of your most popular blog posts or other forms of high-performing text content.
• Find out how long your viewers prefer your videos by testing and tracking various lengths.
• Share the same or similar material across several channels and see which ones get the most views and comments.

6. 2024 is the year of the employee ambassador

More people will grow out of their brand and engage with customers on a more personal level through content marketing as the pursuit of authenticity gains popularity.
I can assure you that this is visible on LinkedIn. Posts made by regular users, as opposed to those from brands, tend to receive more likes and comments.

Except for a small number of brands that have established their identities and following (xpertoday).

Unexpectedly, “xpertoday”serves as a driving force behind the combination of personal and professional usage of social media. Companies who communicate with them on a personal level will be rewarded for making use of their growing passion for LinkedIn.
In the past, individuals have already advertised themselves for employment opportunities at restaurants, medical centers, and vehicle rental agencies.The content produced by employees will be expanded across several platforms.

Methods to become ready for this trend:

• Establish a system wherein employees are rewarded for promoting your business online.
• Streamline the process of employee engagement platforms so that they can easily distribute your material.
• To ensure that your customers are posting appropriately about your company on social media, compile a social media guide.

7. Content marketing fundamentals will be revisited

A handful of famous content marketing trends will be making an incredible comeback in 2024, much like Barbie and Bell bottoms.

Content marketers are rethinking what makes content valuable, accessible, and appealing in light of turbulent SERPs and restless viewers.

In terms of content techniques, you should keep an eye out for three “old school” methods this year:

1. Owned media
2. Clusters topics
3. New studies

Methods to become ready for this trend:

• Think about the possibilities for conducting novel research (surveys, internal data).
• Make use of your data and the insights it provides to build a central asset.
• Post snippets from the data set on your blog and share them on social media.
• Use creative media such as infographics, short movies, and blog articles to share your findings