How to Build and Refine Your SEO Strategy in 2021
Do you have an SEO strategy? Have you considered what is an SEO strategy and how it can support your business growth and digital marketing success in 2021? The best SEO specialists take a strategic approach to their SEO initiatives. SEO, of course, refers to search engine optimization. There is a myriad of tasks and projects that support SEO. Which ones are right for your project? How you go about successfully maintaining and improving your SEO will provide the blueprint for your SEO strategy. Here, we’ll discuss how to build an SEO strategy for improved digital marketing success. (Refine Your SEO Strategy )
What Is an SEO Strategy?
An SEO strategy provides you with an in-depth plan for improving a website’s search engine rank. Moving up in the rank, of course, is linked to better marketing success. The higher the search engine rank, the more likely a website is going to experience more organic traffic. After all, many searchers are unlikely to scroll to page two or three of their search results. They’ll click on the businesses they located on that first page most of the time.
Your SEO strategy should include some key aspects of SEO its central pillars–in order to ensure robust optimization. These pillars include content development, technical SEO, SEO linking strategy, SEO backlink strategy, SEO keyword strategy, and more.
Execution of a Competitive Analysis
The first step in your perfect SEO strategy should include a comprehensive competitive analysis. After all, you’re not marketing in a bubble. What your competitors do or do not do may affect your own business plans. An experienced national seo services will perform the following while conducting a thorough competitive analysis:
- Determine who the direct and indirect competitors of the business are
- Research the competitors’ sales tactics, customer incentives, and results
- Analyze the level of engagement associated with each competitors’ content
- Perform a SWOT Analysis to learn about their strategies
Perform Keyword Research to Align with Search Intent
The next step your SEO specialist is likely to take is to perform exhaustive keyword research. Keywords aren’t merely a list of words searchers are likely to use when searching for a company’s products or services. When they work best, they’re uniquely aligned with the searcher’s intent. This aspect of your SEO strategy will help you determine:
- What is your target audience searching for?
- How many people are searching for it?
- In what format do they want or expect to view that information?
Finding the answers to these questions will help you refine your SEO strategy.
How to Optimize Core Web Vitals
Google announced its Core Web Vitals, which include:
- Load time
- Visual stability
Simply put, websites that don’t meet the criteria associated with each Core Web Vital are not optimized. Therefore, any useful SEO content strategy will need to include these elements that, referred to more technically by SEO technicians are:
- Largest Contentful Paint (LCP)
- First Input Delay (FID)
- Cumulative Layout Shift (CLS)
What Are Featured Snippets or Zero Position (and How to Get Them)?
Featured snippets are simply short sentences of text that appear at the top of Google’s search query results. They provide a quick answer to each searcher’s query. Google pulls these answers from web pages contained in its index. Featured snippets can improve a website’s SEO and can also increase “no-click searches.” No-click searches occur when the user refrains from clicking on a website; the reason being–the snippet provided them with the information which they were looking to get. Zero position is simply another way of referring to this information at the very top of Google’s query results. To create snippets, your SEO specialists will use:
- Long-term keywords
- Pose questions
- Format wisely
How the E-A-T Standards Will Set You Up for Online Achievement
In case you don’t know, E-A-T stands for:
These are the standards that Google expects a website to have in order to feature it higher in its page rankings. Your website should demonstrate that you have an appropriate level of expertise regarding the products and services you sell. Your website should demonstrate your authoritativeness in your field. In order words, when selling your products or services, have you shown that you know what you’re talking about? Finally, is your website trustworthy? Does it have the proper certifications that demonstrate that it’s a trusted and secure site?
As you craft your SEO strategy, you can take steps to achieve E-A-T by:
- Republishing both old and new content that features potential keywords and keyword phrases
- Focus on important factors that could affect the user experience
The more detailed your strategy, the more comprehensive your SEO plan will be. SEO helps you to achieve an improved page rank–of course–but it will also help you to improve your relationship with your target audience. As you design your strategy, keep in mind its end goals:
Are you interested in developing an SEO strategy? Noble Webworks can help. We feature an experienced team of SEO specialists and digital marketing professionals who can help you create a custom SEO plan that’s tailored to your marketing goals. Contact us to learn more about our latest innovative SEO and marketing solutions.