How to Use Hashtags on Instagram
Millions of people have used Instagram to share information about their lives and businesses. As a result, it has become an essential tool for companies to communicate with their customers. With millions of users worldwide, there is little wonder that many businesses have taken full advantage of the platform by putting out information on Instagram. However, not every company has created a highly engaging campaign around Instagram or taken the time to learn how to use hashtags effectively.
What are the best ways to use Instagram hashtags?
If you are looking for the best ways to use Instagram hashtags for business, there are a few things you can do to ensure your posts show up in the search results. A position with more than one Instagram hashtag usually averages 12% more engagement than a post without a hashtag. So if you wish to increase your profile’s visibility, it pays to create a hashtags campaign for your business! This ultimate guide to Instagram hashtags will help you know what you should know about using hashtagging to grow more followers, enhance your engagement rate, and develop a network around your brand.
The ultimate guide to Instagram hashtags
To promote your Instagram account, you should consider using several different hashtags. The easiest way to mix other Instagram hashtags is to add several hashtags together. However, it’s also possible to select different hashtags for different parts of a post. For example, you could use a popular hashtag for the tagline you used for your Instagram account, then another popular hashtag for your photos. When using multiple hashtags, remember to use the name of your Instagram account as the first keystroke.
Use niche-specific hashtags
One of the most potent ways to build your Instagram following is to recommend using niche-specific hashtags. For example, if you are marketing real estate in your Instagram account, you should use an Instagram branded hashtag such as #bourne, #ireland, or #champagne. If you are running a real estate agency, you can use the Instagram branded hashtags #champagne or #beaches.
Use hashtags to boost your reach
While many hashtags make it easy for users to find their posts, not all do. Some can be very misleading. It has been found that many Instagram users are unaware that specific keywords, meta tags, and images can limit the results of searches for certain things. For example, when searching for pictures of dogs on Instagram, one user may see “Instagram dog” as a post, and this post may be displayed in search results, but “Instagram” may not show up. Therefore, it is essential only to use hashtags that are specific to your target audience.
Use Targeted Hashtags
In addition to choosing specific hashtags, it is also vital to select popular hashtags visible to your target audience. There are two reasons for this. First, if your target audience cannot find the posts associated with your brand via popular hashtags. They will not be able to connect with you or follow you on Instagram. Second, by posting popular hashtags, you ensure that your posts are seen by as many people as possible. And therefore become a form of promotion and marketing for you and your brand. Popular trending hashtags become a part of the brand and are thus seen by the community on Instagram, creating exposure for you and your business.
Make use of hashtag generators
Another great way to use hashtags on Instagram is to use the hashtag mechanic to start a conversation. One great way to start this conversation is to write a status update with a hashtag that includes your brand’s hashtags. This will allow users who are following you on Instagram to interact with you. In addition, if your post consists of a hashtag that has your brand’s keywords, it will become more prominent in searches. This is because most users will opt to click on the hashtag if the post includes your keywords, and if the user has not already looked at your page, they may do so because they want to look deeper into your carrier to find out more about you and your brand.
The final benefit of adding hashtags to your Instagram posts is to have great captions. Captions play a critical role in users’ engagement with a brand and, in particular, a popular trending hashtag. A good caption can grab users’ attention by searching for you and your products or services and draw them in. You can use IG Followers for that purpose. It can be challenging to find good captions that can grab and hold users’ attention on Instagram, but several resources can help.