How to create your brand and perpetuate it?
The stakes behind a brand are immense. Branding is as powerful a selling point as the quality and benefits of a product. Improving its products and services is no longer enough. You also have to build values around a brand. Values give customers confidence. They allow you to stand out.
Maintaining a brand is a long-term job. Here are our tips to help you on this adventure.
Create and develop your website
The website is the best tool for sustaining your brand. With customers taking to the Internet, it is difficult for the business to exist without the best digital marketer. The creation and administration of a website are learned in WordPress Training. It offers you the skills necessary to develop your site and implement your strategies.
Develop a brand identity through your site
Work on the contents of your website. It has several sections and pages that must be carefully optimized.
It lets visitors know what you are doing and what they can do with your site. For this, it must convey a strong value of your brand. Work on its design so that it attracts the interest of visitors.
About or who we are
Take great care on this page. People look at them to see if they can trust you or not. The most effective technique is storytelling. That is, to offer an engaging story that highlights your background and your experiences.
Our values & commitments
As its name suggests, it conveys the values of your brand. The reading of this page is decisive for the act of purchase.
Our products and services
It is the catalog of your offers. Use beautiful photos in the correct format to illustrate. Take care of your product sheets.
It’s your content marketing tool. Your texts must provide answers to the problems of Internet users. They must show that you have expertise in what you are doing.
Work on your digital strategy
Digital marketing training is complementary to WordPress training. It allows you to exploit all the marketing levers allowing you to increase your notoriety and expand your customer base. For that:
Optimize your digital strategy
Determine the profile of your customers (buyer persona). Then, think about their needs and expectations. The goal is to reach the right person with the right message, at the right time, and in the right place.
Example: you are targeting a business decision-maker. Address him professionally, during working hours, and via email or on a professional network.
Choose the right marketing tools to achieve your goals.
Example: CRM software to understand your customers, digital ecosystem (social networks, blog, e-mail …) for a multi-channel strategy, etc.
Bring value to your customers
Customer satisfaction should be part of your brand’s DNA. A satisfied customer will become an ambassador who helps in the expansion of your business.
Support your customers in their purchasing journey. This encourages them to take ownership of their values and become attached to your brand.
Example: offer FAQs, chat, tutorial, download tool, technical sheets…
Improve the customer experience. On your site, add features that make your interactions easier.