Digital Marketing

6 Ways Businesses Use Online Reviews in Marketing

Online Reviews in Marketing

6 Ways to Use Online Reviews in Marketing

Around 93% of consumers say that online reviews influence their purchase decisions. So, companies look forward to displaying the best reviews they have about them online. In this blog, you will get to know how companies use reviews. (Online Reviews in Marketing)

1. Request More Testimonials

When someone buys your product, you should (ideally) send them a follow-up email campaign to see how they’re doing after they’ve begun using it. Why not incorporate a review request into the email you’re already sending?

The ideal method to do this is to include links in your email. This will direct customers to the exact locations where they may leave a review of your product. For a digital product, Facebook and Google are obvious alternatives, and you can subsequently reuse those reviews to promote on your website.


2. Upsell

Upselling is a great way to get money. According to research, product suggestions account for 10 to 30% of eCommerce sales. You should reach out to the top 5 percent of the customer base and ask for a customer review.

You can ask for a five-star review, or get to know the deal-breakers. As a result, you can work on the shortcomings. Furthermore, you can tell them to state measurable outcomes. The reviewers can take this opportunity to say how the products or services helped them out. And you should compile and publish these reviews to boost conversion rates.

3. Respond to the Reviews

When it comes to communication, reviews aren’t just a one-way street. They should promote communication between your firm and customers who are happy or unhappy with the goods and services. For example, when you respond to a Myassignmenthelp review, the person who reviewed it will receive an automated notification. It also needs to be quick—ideally within a day at the most.

The building that opens a line of communication between your company and your consumers will help you sell more effectively. This is because a happy customer is likely to tell their friends about what you’re doing. If your customer offers you positive feedback, it is necessary that you reciprocate the appreciation.

If you take a look at My Assignment help reviews, you will get the point.

4. Know How to Handle Negative Reviews

You cannot satisfy everyone with the products and services you offer. There will always be criticism, and you need to know how to respond to it. But make sure you reply to the negative reviews and ask for further information in case the feedback is not clear. You can respond by saying that your team will look into the matter ASAP, and ask the consumer to send an email.

Often, these reviews are from rival companies. So, you need to make sure that the grievance is genuine. In cases like these, you must ask for the order number and purchase date. If the criticism is legitimate, you can work on the drawbacks. In fact, if you offer a review form, leave a space where customers can share the aspect on which the company can work.

If you take a look at reviews on or, you will get an idea.


5. Improve Digital Products by Using the Reviews Left by Customers

Behind every positive or negative review is a consumer who is attempting to advise you on the best course of action for your digital product. You don’t have to include every feature that someone requests. However, if you notice trends in things you don’t have, you should use that information to your advantage.

After going through the reviews, you might want to take a look at the customer service or the delivery issues. Or, you can bring in new technologies to deliver the customized products that the consumers are looking for. If you hop on the ‘trend train,’ your sales will get a massive boost. You will notice an increased profit at the end of the year.

6. Share the Reviews on Social Media

Why not include reviews in your marketing strategy and use them as persuasive social proof on pages other than your product pages? If you receive a really helpful review, consider sharing it on social media. If it’s on your website, take a screenshot of it, or if it’s already on social media, retweet or posts it there.

People who are already following you on social media will be drawn in, but they may not be the buyer. They may not even consider buying your product until they see a positive review on Facebook, Twitter, or Instagram. You might be able to gradually bring them down the marketing funnel to actual customers. Or, if you use the correct hashtags, you can spark the interest of a new audience.

These are some of the ways online customer reviews are used in marketing.

Author Bio: Ricky is a marketing expert, and he has assisted several companies with SEO and SMO tactics. At present, he is associated with, where he is the managing head.


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