There are still users who wonder what Mobile Marketing is. It is defined as the set of Marketing actions and techniques aimed at mobile devices where the design, implementation, and execution of specific actions are necessary.
The importance of advertising on these devices is making its way into the marketing strategies of companies because users show an increasing predisposition to use their smartphones for their purchases and transactions.
Every day more people use a smartphone and surf the internet through it. The Media Research Association, in its study on Internet Navigators, shows us some data to take into account, such as the fact that 91.5% of citizens use their smartphones to connect to the internet. More than 60% do so through various devices such as computers, tablets to which smart TVs have been added in recent times.
All this information makes us consider that it is not enough to have online marketing strategies for conventional web pages. Still, it is necessary to adapt products and services to smartphones and take advantage of this exciting opportunity. Currently, the Google search engine penalizes all those websites that are not adapted to these devices.
Today thousands of companies are incorporating mobile marketing into their corporate strategies, considering that it is one of the sales channels with the highest growth today and in the near future.
The Future of Mobile Marketing
The mobile phone has become essential for a large part of the world’s population; with the pandemic, the use of this device has increased to 4 hours and 20 minutes a day on average and has highlighted its usefulness for making transactions and purchases that have visibly improved.
Main Strategies to implement in Mobile Marketing
Many web pages are already adapted to mobile devices; however, in some, the content is not displayed correctly (texts or images that do not fit the screen), and navigation becomes tedious or impossible for users. This is the reason why it is essential to have a web page adapted to mobile devices (responsive webs).
Users generally use other devices such as computers when reading complex and detailed documents that require their attention. However, the use of tablet for reading is more and more frequent.
An effective content strategy for Mobile Marketing is visual elements such as short videos or images that impact the user and retain their attention. Therefore, concise, easy-to-read, and powerful content should be developed.
Mobile Marketing Campaigns
Currently, we have different platforms to carry out advertising actions that segment only for mobile devices. The most prominent are Google Ads, Facebook Ads, Twitter Ads, YouTube, Bing, etc.
Suppose you know your potential customer profile and the behavior they usually have on the network. In that case, digital advertising is a beneficial option to take into account.
The usage of QR codes is becoming more and more frequent as a means of advertising due to their versatility. They can be used for promotions, links to a letter, discount coupons, etc. With them, you can access any address or URL instantly just by scanning it.
Mobile Email Marketing
Email Marketing is another exciting strategy to implement in Mobile Marketing strategies. Millions of people open their email daily from their mobile devices, so it can become a tool to reach thousands of people and generate attraction and loyalty of potential customers.
Local Mobile Marketing (Geolocation)
If your business has a physical store open to the public, the use of geolocation is practically necessary. Moreover, this strategy is essential for local companies since Google will prioritize proximity searches in its results.
Some examples would be Google Places, Google My Business, Foursquare, QDQ Guide, Facebook Places, or Yelp.
Creating an App is an interesting strategy since it generates a reaction in the user who uses it to participate and interact with the brand.
At Builder.ai, we encourage all companies and businesses interested in developing their online brand to implement the necessary changes in their marketing strategy to access the Mobile market, which is in the process of exponential growth.